MASSIV+ featured in Dagens Industri

It's always nice when the work gets noticed. Dagens Industri ran a feature on MASSIV+ this week, and it does a great job capturing the core idea behind what we're building.

Mats W Lundberg, Head of Sustainability at Sandvik, puts it as clearly as anyone has: "Scope 3 is really just everyone else's Scope 1 and 2. The climate crisis wouldn't be a problem if everyone had done their job on Scope 1 and 2." That's the insight that started all of this.

The article digs into the challenge we all recognize — Scope 3 data today is built on rough estimates and averages, far from the precision you'd expect from a company's most significant emissions category. And for Swedish industry, Scope 3 is by far the biggest one. Poor data quality there isn't just an inconvenience, it's a real business risk.

Filip Ivarsson, project lead for MASSIV+ at Sandvik, nails the upside: it saves enormous amounts of operational time when you can pull verified data from suppliers instead of doing manual calculations. And it gives sustainable companies a way to actually prove what they're doing. As Filip puts it: "Investors want to compare financial numbers and sustainability numbers. Today that's like comparing apples and oranges."

We started with the steel value chain — ore to finished product, all within Sweden — and the ambition is clearly international. Mats is straightforward about it: "Volvo is clear that for this to work, the German car manufacturers need to be on board too."

The piece also highlights something we believe strongly: the financial sector will be a major driver here. Banks and investors are already looking for this kind of reliable emissions data for their risk assessments.

Read the full article: "Så får bolagsjättarna stenkoll på utsläppen" — Dagens Industri